Saturday, May 24, 2008

A Total Waste of Paper

Last week, while somewhat inebriated at the local pizza joint/bar/night club, I noticed a pamphlet for some sort of local business. I flipped through it, and without even really reading it (I am not sure if I was really capable of reading it at the time) I ascertained that this pamphlet lacked the most important information it could have.

Entitled "Combination Treatments," the folded printout (apparently produced with the quality of a late 80's gift card program - the kind we used to use in 5th grade computer class) announced: "Enhance your health and well being. Choose one of our many combination treatments." It goes on to detail several massage, acupuncture, acupressure type treatments with descriptions, lengths and prices. However, nowhere on this pamphlet is a business name, address, or phone number. There is no way of knowing who produced it or where these treatments might be acquired. Or even, for that matter, any leads as to where this information might be found.

Having noticed this, I promptly pocketed the useless paper and bandied it about for the rest of the night, showing of my find of futility and failed business practice. Not even the owner of the establishment could tell me where it came from. It is truly a lost effort on the part of this -apparent- massage parlor.

It is quite sad, really, that even in my drunken state I was immediately able to discover the complete uselessness of this pamphlet. I was just idly looking at the paper, as I didn't care about the treatments themselves, and I found a fatal flaw in this attempt at a business strategy.

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